ICF Home Construction

2018 has arrived and just like most individuals, businesses are setting resolutions to be better in the year ahead. This includes the home construction industry, as residential architects, designers, and builders are looking for ways to innovate and improve their offering in order to gain a competitive advantage. As a key supplier of one of the most advanced building system in Alberta, Total ICF is here to lend a helping hand to help you achieve your goals this year, and beyond.

Three Ways Adoption of Insulated Concrete Form Construction Will Help You Reach Your New Year Goals and Attract New Clients in 2018

1. ICF Will Modernize Your Offering

Clients are no longer interested in traditional (read: antiquated) home construction, even those with an affinity for heritage aesthetics. From millennials to new empty nesters, the demand for modernized housing is at an all time high. Today’s client has subscribed to architectural periodicals (Dwell, AD, Azure, etc.) and they are online searching for information about new trends in home construction and design. They are more educated on what it is you do, and thus you must position your building and design brand in a manner that tells them you are more innovative than your competitor.

By adopting insulated concrete forms as a part of the way you build, you put your company at the forefront of the home construction conversation. ICF continues to be featured in op-ed pieces within popular news publications (i.e. Mike Holmes in the National Post) and is often the foundation of HGTV reality show programming. Your clients are well aware of this, and will use ICF as a qualifier to determine whether or not you are the builder for their future project/s.

2. ICF Will Make You More Sustainable

While the biggest marketing tool for ICF construction is the dramatic reduction in utility expenditure and the subsequently lower long term cost of home-ownership, there is another strategic advantage at play. When ICF is a key part of your offering, you can immediately position your building/design company as a supporter of green building initiatives. This immediately gives you a leg up on the competition.

With the CaGBC Green Homes Summit running through Alberta early this year (February 13),  green building will top and stay on the frontline of the home construction discussion in 2018, and into the far foreseeable future. Net Zero home construction is the catchphrase for today and tomorrow, with this recent quote from the Edmonton Journal expressing the call-to-action:

“A net-zero energy ready building code with an explicit carbon-reduction objective must be made available to the industry no later than 2020. The federal government is uniquely positioned to develop a suite of energy efficiency databases, maps, and tools to support policymakers and investors across the country.”

As you may or may not know, ICF is leading the way in Net Zero home construction, and by being able to offer clients a more sustainable way to build their homes, you will have unlocked a more sustainable business model, in more ways than one.

3. ICF Will Give Clients a More Custom Solution

Clients are seeking more customized solutions with each passing year, and they expect builders/designers to deliver. Whether they want to develop a luxury retreat (w/swimming pool) on bedrock or a tiny home community on prairie plains, you need to provide a solution that accommodates their unique and at-times fickle needs.

While insulated concrete form construction provides one of the most scalable building technologies to date, it also delivers one of the most customizable. ICF construction offers speed, adaptability, and can be finished with practically any material. It is known for its soundproofing qualities, security, strength, and for even providing a healthier living environment. Learn more about how insulated concrete forms are the ultimate solution for building better custom homes.


Ready to start the new year off on the right track? Contact Total ICF in Central Alberta and make sure you gain a competitive advantage in the field of residential construction and design.